The best restaurant advertising and marketing starts from within your operation.
It has little to do with newspaper ads or flyers. It has to do with defining your brand and reflecting it within every part of your operation. It has to do with motivating your staff so they are your brand and operational ambassadors and training them to develop competitor-proof relationships with your guests.
Before you start with print ads and social media campaigns you must start with training your staff. From greeting the guest through to presenting the check, marketing should be part of every aspect of your operation. You need to start from within and grow out.
Get your brand right. Get you operation working right. If it’s not, marketing only kills a bad operation faster. Once you get your operation working and your staff trained to be marketers, then you can reach out into the community and spend money on traditional advertising. The best advertising can’t be bought. Word of mouth and reviews are everything to the success of an operation today.
We are a team of experienced, savvy, and passionate professionals who will work successfully with you to reach the fullest potential of your brand and make you different than the rest.
Guest / Menu Satisfaction Studies
Consumer Research (includes Branding, Design Impact, Competitive Audits, Concept Audits)
Marketing Communication (includes Advertising, Public Relations, Digital Tactics, Loyalty Programs, etc.)
In-Store Merchandising / POP materials
Product Sales / Menu Mix Data
Competitive Analysis Retail Branding and Sales
Reputation Monitoring & Management
Franchise Marketing & Pipeline Development Strategies
Public Relations Strategy & Key Messaging
Digital Marketing Strategy
Marketing Budgets & Allocations
Agency Review, Selection & Management
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