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The most effective restaurant marketing doesn’t begin with newspaper ads or flashy flyers—it begins inside your four walls.
True marketing success starts by defining your brand and ensuring it is reflected in every aspect of your operation. Your staff must be more than employees; they must be enthusiastic brand ambassadors. With proper training, they become the frontline marketers who create competitor-proof relationships with your guests.
Before launching into social media campaigns, public relations, or traditional advertising, your foundation must be solid. From the first greeting to presenting the check, every guest interaction is a marketing opportunity. Marketing must be woven into your culture and operations—not bolted on afterward.
If your operation isn’t running smoothly, marketing will only expose its flaws faster.
That’s why we start by helping you:
• Clarify and position your brand
• Optimize your guest experience
• Train your team to live the brand and deliver consistent, memorable service
Only then do we build outwards with strategic external efforts that resonate and perform.
The best marketing can’t be bought—it’s earned through word-of-mouth, guest loyalty, and glowing reviews. We help you create those moments that get people talking and coming back.
Our seasoned team of brand strategists, marketers, designers, and operators bring hands-on experience to help your restaurant grow strategically and authentically. Our marketing services include:
· Brand Positioning
· Guest & Menu Satisfaction Studies
· Consumer Research
· Branding & Design Impact
· Competitive Audits
· Concept Testing
· Marketing Communications
· Advertising (Print, Radio, Digital)
· Public Relations & Media Outreach
· Loyalty Programs
· Email Marketing & CRM
· Digital Marketing Strategy
· Website & SEO Optimization
· Social Media Strategy & Execution
· Content & Influencer Marketing
· In-Store Merchandising / POP Materials
· Menu Strategy & Menu Mix Analysis
· Retail Branding & Product Sales
· Packaging & Product Placement
· Marketing Audits
· Reputation Monitoring & Management
· Franchise Marketing & Development Pipelines
· Communications Planning & Key Messaging
· Holiday & Seasonal Promotions
· Marketing Budgets & Spend Allocation
· Marketing Analytics & Reporting
· Agency Selection, Management & Review
· Cause Marketing & Community Engagement
We’re not just marketers—we’re operators who understand the dynamics of hospitality. Let us help you uncover what makes your brand special, and then tell the world in a way that truly connects.
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US RESTAURANT CONSULTANTS is a subsidiary of THE CONSULTANCY LLC