A delivery order can look profitable when viewed only through the sales report.
But the real economics may include:
• Platform commissions and fees
• Promotional and advertising spend
• Discounting
• Packaging
• Incremental labor
• Food cost and menu mix
• Refunds, errors, and adjustments
• Operational impact on dine-in business
That's why we look beyond gross delivery sales.
We help operators understand what each channel is actually contributing after the costs required to generate and fulfill those orders.
That analysis can influence pricing, menu design, promotions, platform strategy, operating procedures, and where future delivery dollars should be invested.
More orders are valuable only when the economics make sense.
Delivery isn't simply another restaurant service channel. It has its own economics, technologies, platform relationships, operating requirements, and customer expectations.
That's why U.S. Restaurant & Food Truck Consultants works in conjunction with U.S. Delivery Consultants, our specialized delivery advisory practice.
Our experience includes evaluating and working with major third-party delivery platforms, analyzing contracts and fee structures,
improving restaurant-platform relationships, optimizing menus and promotions, evaluating packaging, and integrating delivery into restaurant operations.
We approach these relationships independently.
We don't sell delivery platforms, accept commissions for recommending them, or represent a platform's interests.
Our responsibility is to the operator.
That independence allows us to evaluate what each platform, program, promotion, and delivery channel actually contributes to the restaurant.