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GLOBAL Expertise with restaurants, bars, FOOD TRUCKS, and clubs
We've been around food trucks since 1975!
Whether you are considering starting a truck, need help expanding and growing sales, or are a City that needs help establishing guidelines and regulations.. we are the group to turn to!
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The Growth of Food Trucks
Over the past two decades, the food truck industry has experienced explosive growth, transforming from a niche corner of the culinary world into a mainstream and highly influential sector of the food service industry. What was once associated mainly with construction sites or county fairs has evolved into a dynamic space for gourmet innovation, entrepreneurship, and cultural expression.
Origins and Evolution
Food trucks have long existed in some form—taco trucks in California, hot dog carts in New York, and roving ice cream vans across the U.S. However, the modern food truck movement gained serious momentum during the 2008 recession. With brick-and-mortar restaurant startups being capital-intensive, many chefs and entrepreneurs turned to food trucks as a more affordable and flexible option. Cities like Los Angeles, Austin, and Portland became incubators for this new culinary trend.
Market Growth
Since then, the growth has been remarkable. According to IBISWorld and other industry analysts, the food truck industry has seen annual growth rates of over 7% in some years and is now valued at over $1.5 billion in the U.S. alone. The global market is also expanding, particularly in urban areas and emerging economies.
Major factors fueling this growth include:
- Low startup costs relative to traditional restaurants
- Increased urbanization and demand for quick, accessible, high-quality meals
- Social media marketing, which helps food trucks build loyal customer bases with limited advertising budgets
- Cultural diversity, allowing for a wide range of international and fusion cuisine to thrive on wheels
- Consumer preference shifts toward local, artisanal, and experiential dining
Innovation and Influence
Food trucks are not just about convenience—they've become platforms for culinary experimentation. Chefs test new menu items or concepts in trucks before committing to permanent locations. Some food trucks even expand into full-fledged restaurant chains (e.g., Kogi BBQ in LA, The Halal Guys in NYC).
They’ve also influenced how brick-and-mortar restaurants operate. Concepts like rotating seasonal menus, minimalist branding, and Instagram-friendly presentation styles often trace their roots to the food truck scene.
Challenges
Despite their success, food trucks face hurdles:
- Regulatory red tape, which varies drastically by city and often includes complex permitting, parking restrictions, and health department standards
- Weather dependency, which can drastically affect daily revenues
- Increased competition, not just from other trucks, but from fast-casual restaurants and delivery platforms
Future Outlook
Looking forward, food trucks are expected to continue growing—particularly through:
- Event catering and private rentals, such as weddings, festivals, and corporate events
- Hybrid models, where food trucks supplement brick-and-mortar businesses or act as mobile marketing tools
- Technological upgrades, including mobile ordering, GPS tracking, and digital payments
As consumer demand for flexibility, uniqueness, and quality continues to grow, food trucks are well-positioned to thrive. They represent a compelling fusion of entrepreneurship, creativity, and community engagement—one meal at a time.
HOW WE HELP YOU!
Design, Sourcing, & Branding
Design, Sourcing, & Branding
Design, Sourcing, & Branding
Business Plans
Design, Sourcing, & Branding
Design, Sourcing, & Branding
Licensing and Permitting
Design, Sourcing, & Branding
Licensing and Permitting
Sanitary Requirements
Commissary Establishment
Licensing and Permitting
Commissary Establishment
Commissary Establishment
Commissary Establishment
Location Management
Commissary Establishment
Commissary Establishment
MOBILE FOOD VENDING REGULATION & PROGRAM DEVELOPMENT SUPPORT
We specialize in helping cities establish fair, effective, and forward-thinking mobile food vending regulations and programs. Whether you're reviewing current codes, developing new ones, or exploring innovative pilot programs, we bring the experience and insight needed to guide you every step of the way.
Our services include:
Regulatory Consultation
We provide expert feedback and guidance on existing, proposed, and optimal mobile vending regulations. Our goal is to help cities implement policies that balance the needs of the community, vendors, and brick-and-mortar establishments.
Code Development Support
Drawing on our experience working with jurisdictions nationwide, we help craft mobile vending ordinances that are practical, enforceable, and tailored to your city’s specific context and goals.
Pilot Program Design & Partnership
We offer consultation or direct partnership in the creation and management of food truck pilot programs. These programs can be a valuable testing ground for long-term vending strategies and regulations.
Food Truck Park & Commissary Kitchen Planning
From layout to licensing, we consult on the design, establishment, and operational strategy of dedicated spaces for mobile vendors—whether for daily operations or larger-scale hubs.
Event Integration Strategy
We advise on how to successfully incorporate mobile food vendors into city-wide events, festivals, and activations—enhancing both the vendor opportunity and the event experience.
Let us help you create a thriving mobile food ecosystem that supports entrepreneurship, expands community access to food, and aligns with your city’s vision.
SUPPORT FOR STARTING OR IMPROVING A FOOD TRUCK ASSOCIATION
Whether you're planning to launch a brand-new food truck association in your city or state, or you’re looking to grow and strengthen an existing organization, we’re here to help.
We offer consultation and strategic support in all aspects of food truck association development and management, including but not limited to:
• Establishing a New Association
Guidance on structure, governance, bylaws, and legal formation.
• Building and Growing Membership
Strategies for recruitment, retention, and member engagement.
• Funding the Association
Sustainable approaches to membership dues, grants, sponsorships, and event revenue.
• Lobbying & Advocacy
Expert insight into working with local governments to establish fair vending regulations and pro-food truck legislation.
• Food Truck Pilot Programs
Assistance in designing and executing municipal or private pilot programs to test and showcase mobile vending.
• Managing Daily Vending Locations
Best practices for managing designated zones, scheduling rotations, handling complaints, and maintaining vendor cooperation.
• Hosting Large-Scale Events
Logistics, permitting, safety, and promotional tactics for successful rallies, festivals, or food truck nights.
• Ongoing Operational Support
Advice on everything from insurance and licensing to marketing and vendor training.
We bring firsthand experience and real-world knowledge from years in the industry.
Whether you're just forming your board or planning your next rally, we’ll help you build a strong, effective, and respected association.